Founder & Designer, Diana Grassfield


I'm a proud mother to 2 amazing boys, fitness fanatic (running & hot yoga are my current favorites), huge animal lover, plant-based food devotee, wine & music fan (everything is better with a glass of wine and good music), endless dreamer, hopeless romantic and have a big heart... sometimes to a fault but there are worse things, right?!

Ever since losing my parents my view on life shifted. My parents were two of the most amazing people and were loved by so many. I loved them more than I could even begin to put into words. I was rocked to my core when they passed away and found myself a little lost... actually a lot lost. The grief and heartache was debilitating. That constant comfort I had my entire life was pulled out from under me. Special moments became less special because they weren't here... birthdays, holidays, accomplishments... all of them. I thought they would always be here. They would be here to unconditionally love & support me like they always had. They would be here to snuggle my boys, spoil them like grandparents should, tell them stories, give them advice they wouldn't appreciate until they were older, take them fishing, go to their sports games and watch them grow up into young men. The harsh reality is heartbreaking... there are so many things my parents were looking forward to and are now missing out on and my boys are stripped of these precious irreplaceable relationships and memories.

Through losing the two people I admired the most I've learned so much. I've learned to stand on my own two feet. I've learned to grieve, embrace my feelings, get comfortable in my own skin (flaws and all), focus on what really matters and let go of what doesn't. It's given me a clear grasp on the preciousness of life and the certainty that our time here is limited. I've realized that I don't want to just coast through life. I want to live a life worth living, allow myself to be completely present in every moment, enjoy the simple things, find calm in life's chaos, take risks, challenge myself and inspire others to do the same. To carry on my parents legacy I feel compelled to spread love & kindness and give back to those less fortunate. The world needs more of it. Opening our hearts and being kind regardless of our backgrounds or beliefs can undoubtedly change lives.

I created this casual, light-spirited apparel line to inspire us to be the best possible versions of ourselves, live a life worth living and spread love, kindness & compassion. My hope is that we learn to embrace the words of wisdom on our Sunday Dreaming shirts and inspire others to do the same. Together we can spark a ripple effect.

Sometimes we just need a little reminder to be kind and a gentle push to create the life we've always wanted. So take a leap of faith. Jump in feet first, immerse yourself in the journey and enjoy the ride.